Operations & Execution Lead (E-commerce)

This role is hands-on and performance-driven.

You’ll be speaking daily withmarketers, VAs, designers, and developers — so you must understand how this stuff actually works.

Your responsibilities:

• Manage marketers and review performance (ROAS, CPA, creatives, structure)
• Know when ads are underperforming and why (creative, audience, funnel, site, offer)
• Assign tasks to VAs and follow up until execution is complete
• Coordinate website designers/devs (Shopify, landing pages, fixes, CRO)
• Call out excuses and push for solutions
• Improve systems, reporting, and workflows
• Research upgrades, optimizations, and expansion opportunities

You must:

• Understand Meta/TikTok ads at a practical level
• Be able to question marketers intelligently (not just forward messages)
• Know how e-commerce stores, funnels, and creatives work together
• Be organized, direct, and comfortable applying pressure
• Think like an owner, not an employee

This is a serious role with long-term growth for the right person.